When I finally saw the original pulp covers years later, I can sort of see why the magazine didn't catch on. Paperback Library's Avenger reprints had a logo design and cover art that was so successful in selling the series that not only did they manage to reprint ALL of the pulp novels, but they commissioned a dozen new ones from Ron Goulart, making that series even MORE successful in paperback reprint form than they were in the original pulp magazine incarnation. Bantam's Doc Savage reprints had those great James Bama covers. Ace's early ERB reprints had covers by Frazetta and Krenkle (and Lancer's Conan series had the Frazetta covers, too). One thing that you realize in retrospect when looking at what kind of pulp reprints were successful in the 1960s and 1970s is how important the cover art and logo design were in helping to sell the books.
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